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Determine business needs, envision solutions, prioritize strategic initiatives and materialize company's vision into the market place by introducing innovative business solutions.
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Enhance company image by adopting aggressive marketing and promotional strategies, making strategic alliances and building corporate social responsibility activities.
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Regular assessment of the entire portfolio of POL products to advice as member of management on deletion of obsolete/non-value products, identify products that need revitalization and gaps which need to be plugged by new offerings.
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Maximize company profits and minimizing operating costs by cutting expenses and by rationalizing non-performing outlets to achieve outstanding marketing performance.
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Enhancing and maintaining the quality management system to further achieve the standards of ISO certifications.
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Exploring the areas of new alliances, agreements, adding accounts and lubricants for business development.
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Explore synergies and supervise the substantial volume and growth earnings of the large network of outlets (through out Pakistan) equipped with modern facilities.
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Achieve and exceed, sales and marketing targets for all products.
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Keeps abreast towards products and company image enhancement campaigns, events and festivals, sponsorships in the corporate and sports sector for branding and sales promotions.
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Build, train, motivate and mentor highly successful cross functional teams to generate outstanding performances.
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